Thomas Friedman

The Amazon jungle is metaphorically referred to as the lungs of the world: CO2 in, O2 out, transformed through a dense emerald mass. It's an irreplaceable treasure, in many spots still unmapped, and a biological preserve filled with species that we likely haven’t even seen.

So it’s quite welcome that author and New York Times columnist Thomas Friedman is paying attention to what happens to the Amazon.

What’s not welcome are the misdirections Friedman takes while discussing how to protect the remaining 80 percent of the Amazon that has not yet been clear-cut and transformed into cattle ranches and soy plantations.