sport utility vehicles

Toyota Dumps Highlander for Hybrid, Heralds Beginning of the End of the SUV

Toyota Dumps Highlander for Hybrid, Heralds Beginning of the End of the SUV

America’s long love affair with the SUV is officially dead, it seems.

This morning, Toyota announced that it’s dumping plans to produce the Highlander SUV at its brand-new plant in Mississippi. Instead, the factory will churn out the next generation of Prius Hybrids.

The decision reflects the exploding demand for hybrids and the plummeting market for SUVs and trucks, said Toyota.

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