Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming -- even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet is to mobilize the most powerful consumer force in the world -- women. Spirited and informative, this book targets 20 different commodities and differentiates between those products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse is the green shopping bible for women everywhere who are asking, "What can I do to help the environment?"