by David Sassoon -
Apr 23rd, 2008 
Just in time for Earth Day, the folks at eSolar announced that they've raised $130 million from Idealab, Google.org, Oak Investment Partners and other investors for the construction and deployment of modular, pre-fabricated solar thermal power plants. They also said they'd unveil a partial prototype this year.
If IKEA was in the business of generating electricity, it would be eSolar. Listen to eSolar's CEO Asif Ansari describe his product:
The eSolar power plant is based on mass manufactured components, and designed for rapid construction, uniform modularity, and unlimited scalability.
Sounds an awful lot like a Billy bookshelf, no? Each eSolar module, though, is designed to generate 33MW of power -- enough juice to power 10,000 homes. If you need 330MW, you just buy ten modules and put them together. It's not exactly flat-pack home furnishings, but it's the same world-changing idea.
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