by David Sassoon -
Jul 15th, 2008 
Exelon launched a public relations blitz today with a slick corporate report, a full page ad in the NY Times (and who knows where else), and an announcement carried far and wide by a largely credulous business press. The story?
Exelon to Slash Greenhouse Gases by 2020.
That was the way Forbes.com ran the story off the AP wire, and the 50 stories on Google news play the same refrain. You'd think Exelon had licked the climate crisis single-handedly.
In actual fact the company is making some modest emissions reductions far short of what science requires "in a bid to shape the debate on carbon dioxide rules and to get a jump on compliance," as Matthew Wald of the Times put it.
It's hard to criticize a utility whose CEO, John Rowe, comes out and says:
The science is overwhelming - climate change is happening now and human activity is the primary cause.
But someone's gotta do it, because from the standpoint of the global warming challenge, what's in the much-touted plan is bupkis.
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