First off, a blog is a powerful search engine optimization tool when done correctly. Considering what Solve Climate stands for, it is paramount that it gets to a very wide audience. The more awareness the world has about climate change, the more chance we have to win. Also, blogs load faster than websites. In this era where a second delay can cause a visitor to abandon a website, blogging is good news for Solve Climate. Blogs also broadcast their content through RSS each time there is something new. Websites, on the other hand, will have to wait to be discovered. Blogs are updated more frequently, unlike websites.