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GM to Sell Hummer Brand -- Now the Auto Industry's Worst Performer
by David Sassoon - Jun 3rd, 2008
Saying that the market shift to smaller vehicles is permanent, Rick Wagoner, the General Motors CEO, today announced that the company is considering the sale of the Hummer brand. Wagoner also announced the closing of 4 truck plants and said the company would focus on making smaller calls -- including its electric vehicle, the Volt.
For a number of years the Hummer was one of GM's strongest brands. Now it is its worst -- in fact it is currently the worst-performing car brand in the US auto industry, with sales down 30% over the last year.
While announcing the possible sale, Wagoner did not specify who would be foolish enough to buy the troubled brand.
Perhaps the American Museum of Natural History should consider an acquisition for its great hall of dinosaurs.
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Make Hummer More Luxurious than simply just sell it!
In term of mileage, I guess a Ferrari or Lamborghini is even worse than Hummer. What's more, they carrier far less passengers than Hummer.
GM should make Hummer a super luxury 4X4 brand like Land Rover or even Rolls Royce,Bentley and Maybach. Handworking can be adopted if necessary,as Spyker from Netherland.
Selling Hummer cannot a huge mistake for GM.
I Wanna Know
Ok
How Many People Would Want To Buy A Car That Get Probably 10 Miles To A Gallon On The Highway With Gas At $4.00 Almost $5.00 A Gallon
Gm Is Doing The Right Thing By Selling The Hummer Brand
GM makes me mad!
Now that I'm thinking about it. GM is really screwing the brand I love. They bought the branding rights from AM General in 1999, came out with the H2 (built at AM General) in 2002 or 2003. They're doing ok with the brand so far. In 2005 they come out with H2 SUT, another plus. Same year they have plans for an H3, even better!!! And then they just screw over the vehicle that made the brand what it is today. In 2006 they stop making the beloved H1. You can't even special order it. I understand the new emission laws are expensive to work with and fix to pass them, but still killing the legend, the H1. I was heartbroken. Now less than 10 years from acquiring the brand, they are thinking about selling it. I think GM is making a mistake. They need to make HUMMER into a more prestigious brand like Land Rover. Not make it a cheap brand of a car that you see soccer moms driving. So what, they'll be expensive, Porsches aren't cheap, Land Rovers aren't cheap, Lambos and Ferraris certainly aren't cheap. Keep the brand, don't dump it. Just find a different market and class of people to sell the cars to. That just makes sense.
Save HUMMER!
Funny you mention TATA. Thats the only company I can think of that would buy it. They did buy Land Rover, why not HUMMER? If I was a billionaire i'd buy the brand and sign a contract with AM General (The Original HUMMER Creators) to make the H3, H3T, H2, H2 SUT, Hx, and i'd do the unthinkable, bring back the H1. But I'm not a billionaire and we will probably never see the H1 again. =/
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It's hard to imagine who
It's hard to imagine who will buy the Hummer brand but it's possible that Tata Motors will buy it:)
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