Mars Fights to Protect Earth from Big Coal

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The Earth has an unlikely defender in the state of Montana -- Mars.

That's right. His name is Forrest E. Mars Jr., and he's the former CEO of Mars, Inc., heir apparent to the Snickers, Mars Bar, M&M dynasty.

The candy-rich and notoriously secret billionaire owns a massive 82,000-acre ranch in Montana's Tongue River called Diamond Cross. The area boasts some of the most productive (and undeveloped) coal and natural gas fields in the United States. It's no wonder then that Forrest Mars is being forced to fend off hungry gas and coal execs who want to pillage it in the name of their fossil fuel exploits. He's gone to court multiple times to fight the good fight, joining and launching several lawsuits through Diamond Cross.

Environmentalist or NIMBY activist? According to the Diamond Cross lawyer Loren O'Toole, Mars is not just in it for himself:

O'Toole said Mars' opposition to energy development stemmed from the vast amounts of water such projects can consume. In America's arid West, water is essential to keeping working cattle ranches such as Diamond Cross alive.

Intentions aside, with a worth of about $14 billion, Forrest Mars has the kind of resources needed to go head-to-head with Big Coal and Oil, and maybe even win. It's Goliath versus Goliath. And it's gearing up to be a brutal battle in a state eager to develop its dirty energy potential, where "mineral rights" trump just about anything else.

Under a property regime known as split estates, landowners in many Western states do not necessarily control the minerals beneath their property. In the Diamond Cross case, Fidelity and another company, Pinnacle Gas Resources, have oil and gas leases on the ranch that predate Mars' ownership, according to public records and company officials.

State law gives the companies the right to enter Mars' land to drill on those leases. So far, however, he's held them at bay.

Here's hoping for a Big win for Big Chocolate.

 


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