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McKinsey & MultiNationals See the Light on Solving Climate. Hallelujah!
by David Sassoon - Nov 30th, 2007
in
- Auto Efficiency
- Building Codes
- Cap on Emissions
- Clean Energy
- No More Dirty Coal
- Architects & Builders
- Barack Obama
- Big Business
- Clean Tech Sector
- Environmentalists
- Farmers
- Governors
- Hillary Clinton
- Hunters & Anglers
- Investors
- John Edwards
- John McCain
- Mayors
- Michael Bloomberg
- Mitt Romney
- People of Faith
- Rudy Giuliani
- Scientists
- The Military
- US House
- US Senate
- Young People
When McKinsey talks, America's power possessors listen. That's why McKinsey's latest report on how to solve climate is signal news -- not so much because of what it says, but because they said it! Their findings are actually on the conservative side, but they support what people like Amory Lovins have been saying for decades, and lend white-shoe credence to what many US states have already enshrined in their climate action plans. The NYTimes captured the message nicely:
The United States could shave as much as 28 percent off the amount of greenhouse gases it emits at fairly modest cost and with only small technology innovations, according to a new report.
You mean climate action won't bankrupt the economy? You mean climate action can begin immediately, using existing know-how? That's what McKinsey says, offering confidence that a bottom-up approach to the problem will work. Well now, welcome aboard and hallelujah!
At the same time, 150 of the world's biggest multinationals have weighed in from the other direction, calling for a top-down approach: legally-binding and mandatory carbon caps. They're calling it the Bali Communique, hoping to have a positive impact on upcoming international climate negotiations.
Bottom up, top down, and the Bush administration's do-nothing policy caught in-between.
Here's hoping it gets flattened.
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